Karina Parada is the Director of Marketing at Parkview Financial, based out of the New York City office. Since joining in 2014, she has successfully led the development and implementation of Parkview’s external and internal communications strategy.

 

Karina’s direction, creation, and execution of the marketing plan have been integral parts of the firm’s growth over the years and remain key drivers for effectively communicating with investors, borrowers, and the greater financing industry. The strategy has effectively created a solid brand identity that supports Parkview’s core values, distinction, and the talent and experience of the team of professionals.

 

Some of her responsibilities include designing and managing the company’s website, overseeing brand messaging, creating concepts and graphics for all social media channels, developing all aspects of email campaigns, heading industry conferences, overseeing media relations, and creating and distributing marketing packages and corporate videos.

 

Internally, Karina is responsible for day-to-day employee outreach and communications with the goal of cultivating and encouraging a culture of collaboration across Parkview’s four offices. She also leads all planning and execution aspects of the firm’s annual multi-day corporate event branded “Parkview Elevate.” She guides location selection, branding and messaging, schedule/agenda, identifies key speakers, and directs the video and blog, among other responsibilities.

 

Karina moved to New York City from Los Angeles in late 2021 and has been enjoying trying new restaurants, visiting museums, exploring Manhattan’s neighborhoods, and staying active by running.