Karina Parada is the Marketing Director at Parkview Financial and is based out of the New York City office. Since joining in 2014, she has successfully led the development and implementation of Parkview’s external and internal communications strategy.
Karina’s direction, creation, and execution of the marketing plan has been an integral part of the firm’s growth over the years and remains a key driver for effectively communicating to investors, borrowers and the greater financing industry. The strategy has effectively created a solid brand identity that supports Parkview’s core values, distinction, and talent and experience of the team of professions.
Some of her responsibilities include design and management the company’s website, overseeing brand messaging, creation of concepts and graphics for all social media channels, development of all aspects of email campaigns, heading industry conferences, overseeing media relations, and creation and distribution of marketing packages and corporate videos.
Internally, Karina is responsible for day-to-day employee outreach and communications with the goal of cultivating and encouraging a culture of collaboration across Parkview’s four offices. She also leads all planning and execution aspects of the firm’s annual multi-day corporate event branded “Parkview Elevate.” She guides the location selection, branding and messaging, schedule/agenda, identifying key speakers, and directs the video and blog, among other responsibilities.
Karina moved to New York City from Los Angeles in late 2021 and has been enjoying trying new restaurants, visiting museums, exploring Manhattan’s neighborhoods, and staying active by running.